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Millennials Shopping Differently Than Earlier Generations


Millennials Shopping Differently Than Earlier Generations
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People who were born after 1980 and reached adulthood around the year 2000 are called the millennial generation. Millennials are shopping in a way that is very different from past generations, with consumers from China setting the trends. VOA’s Elizabeth Lee explains from the affluent shopping district on Rodeo Drive in Beverly Hills, California.

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