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Retailers Count on Unique Back to School Supplies to Attract Kids, Parents


Retailers Count on Unique Back to School Supplies to Attract Kids, Parents
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As summer comes to a close and kids prepare to head back to school, retailers are counting on novelty items such as scented markers and glitter glue to help win back some of the market share they've lost to iPads and popular electronic gadgets. VOA's Jill Craig takes a look at retailers back to school strategy.

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