Britain's royal family, politicians and sports stars are among the VIPs attending the London Games.
VIPs at the Olympics
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Britain's Prince Harry talks with athletes including British runner Jessica Ennis (3rd R), during a visit to the accommodation for British athletes in the Athletes Village at Olympic Park in Stratford, east London July 31, 2012.
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Britain's Princesses Eugenie (L) and Beatrice watch the swimming events during the London 2012 Olympic Games at the Aquatics Centre July 30, 2012.
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(L-R) Britain's Peter Phillips, Prince William, Kate Middleton, Duchess of Cambridge, and Prince Harry attend the Eventing Jumping equestrian event at the London 2012 Olympic Games in Greenwich Park, July 31, 2012.
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U.S. first lady Michelle Obama claps her hands during the medal presentation ceremony for Ryan Lochte of the U.S., who won the men's 400m individual medley, at the London 2012 Olympic Games at the Aquatics Centre July 28, 2012.