Britain's royal family, politicians and sports stars are among the VIPs attending the London Games.
VIPs at the Olympics
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US First Lady Michelle Obama sits next to an unidentified woman as she attends the women's singles tennis match between Serbia's Jelena Jankovic and Serena Williams of the US during the London 2012 Olympic Games at the All England Tennis Club in Wimbledon
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Britain's Prince William, the Duke of Cambridge, (L) and Catherine, Duchess of Cambridge wait prior to the start of the swimming event at the London 2012 Olympic Games on August 3, 2012 in London.
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US swimmer Michael Phelps throws flowers to his mother Debbie after he won gold in the men's 4x100m medley relay final during the swimming event at the London 2012 Olympic Games on August 4, 2012 in London.