To Get Into an MBA Program, Learn Storytelling From Fiction Writers

A building at Vermont State University's Castleton Campus in Castleton, Vt., is shown Oct. 10, 2023.

Part of competitive collegiate admissions is crafting a compelling narrative about yourself, and part of sales is telling a story about your product and why it matters.

Businesses and graduate schools are turning to professional storytellers to help.

Marlena Corcoran has some of their insights in Forbes. (October 2023)