NASHVILLE, TENNESSEE - Singer Kenny Rogers, who embodied ``The Gambler'' persona and whose musical career spanned jazz, folk, country and pop, has died at 81.
Rogers died at home Friday night in Sandy Springs, Georgia, representative Keith Hagan told The Associated Press. He was under hospice care and died of natural causes, Hagan said.
The Houston-born balladeer with a husky voice had such as ``Lucille,'' ``Lady'' and ``Islands in the Stream,'' the latter with Dolly Parton. He sold tens of millions of records, won three Grammy Awards and was the star of TV movies, making him a superstar in the late `70s and '80s. With his silver beard and folksy charm, the Grammy winner excelled as a musical stylist for more than six decades. He had retired from touring in 2017.
Despite his crossover success, he always preferred to be thought of as a country singer.
``You either do what everyone else is doing and you do it better, or you do what no one else is doing and you don't invite comparison,'' Rogers told The Associated Press in 2015. ``And I chose that way because I could never be better than Johnny Cash or Willie [Nelson] or Waylon [Jennings] at what they did. So I found something that I could do that didn't invite comparison to them. And I think people thought it was my desire to change country music. But that was never my issue.''
Parton posted a video on Twitter on Saturday morning, choking up as she held a picture of the two of them together. ``I loved Kenny with all my heart and my heart is broken and a big ole chunk of it is gone with him today,`` she said in the video.
``Kenny was one of those artists who transcended beyond one format and geographic borders,'' said Sarah Trahern, chief executive officer of the Country Music Association. ``He was a global superstar who helped introduce country music to audiences all around the world."
Rogers was a five-time CMA Award winner, as well as the recipient of the CMA's Willie Nelson Lifetime Achievement Award in 2013, the same year he was inducted into the Country Music Hall of Fame. He received 10 awards from the Academy of Country Music. He sold more than 47 million records in the United States alone, according to the Recording Industry Association of America.
A true rags-to-riches story, Rogers was raised in public housing in Houston Heights with seven siblings. As a 20-year-old, he had a gold single called ``That Crazy Feeling,'' under the name Kenneth Rogers, but when that early success stalled, he joined a jazz group, the Bobby Doyle Trio, as a standup bass player.
New Christy Minstrels
But his breakthrough came when he was asked to join the New Christy Minstrels, a folk group, in 1966. The band reformed as First Edition and scored a pop hit with the psychedelic song ``Just Dropped In (to See What Condition My Condition Was In).'' Rogers and First Edition mixed country rock and folk on songs like ``Ruby, Don't Take Your Love To Town,'' a story of a Vietnam veteran begging his girlfriend to stay.
After the group broke up in 1974, Rogers started his solo career and found a big hit with the sad country ballad ``Lucille,'' in 1977, which crossed over to the pop charts and earned Rogers his first Grammy. Suddenly a star, Rogers added hit after hit for more than a decade.
``The Gambler,'' the Grammy-winning story song penned by Don Schlitz, came out in 1978 and became his signature song with a signature refrain: ``You gotta know when to hold `em, know when to fold 'em.'' The song spawned a hit TV movie of the same name and several more sequels featuring Rogers as professional gambler Brady Hawkes, and led to a lengthy side career for Rogers as a TV actor and host of several TV specials.
``I think the best that any songwriter could hope for is to have Kenny Rogers sing one of your songs,'' said Schlitz, who also co-wrote the other Parton-Rogers duet ``You Can't Make Old Friends.'' ``He gave so many career songs to so many of us.''
Schlitz noted that some of Rogers' biggest hits were songs that had been recorded previously, but his versions became the most popular. ``The Gambler'' had been recorded six other times before Rogers. ``Ruby, Don't Take Your Love to Town,'' by Mel Tillis, was also recorded by other artists before Rogers.
Other hits included ``You Decorated My Life,'' ``Every Time Two Fools Collide'' with Dottie West, ``Don't Fall in Love with a Dreamer'' with Kim Carnes, and ``Coward of the County.''
Rogers invested his time and money in a lot of other endeavors over his career, including a passion for photography that led to several books, as well as an autobiography, ``Making It With Music.'' He had a chain of restaurants called Kenny Rogers Roasters and was a partner behind a riverboat in Branson, Missouri. He was also involved in numerous charitable causes, among them the Red Cross and MusiCares, and was part of the all-star ``We are the World'' recording for famine relief.
By the '90s, his ability to chart hits had waned, although he still remained a popular live entertainer with regular touring. Still he was an inventive businessman and never stopped trying to find his way back onto the charts.
At age 61, Rogers had a brief comeback on the country charts in 2000 with a hit song, ``Buy Me A Rose,'' thanks to his other favorite medium, television. Producers of the series ``Touched By An Angel'' wanted him to appear in an episode, and one of his managers suggested the episode be based on his latest single. That cross-promotional event earned him his first No. 1 country song in 13 years.
Rogers is survived by his wife, Wanda, and his sons Justin, Jordan, Chris and Kenny Jr., two brothers, a sister, and grandchildren, nieces and nephews, his representative said. The family is planning a private service ``out of concern for the national COVID-19 emergency,'' a statement posted early Saturday read. A public memorial will be held later.