U.S. Internet giant Google has revealed its plan to enter the mobile phone industry by developing software to make it as easy to access the Internet on a cell phone as on a computer.
On Monday, the company announced the new strategy that it will work with 33 other companies including mobile phone makers Motorola and Samsung.
Google is focusing its efforts on a new platform called "Android" that relies on openly available computer codes accessible to all programmers.
Android could change the economics of the mobile phone business because carriers will have less control over what applications are available for customers and at what cost.
The software could be available on mobile devices by the second half of next year.
Google did not announce plans to make its own phones.
Some information for this report was provided by AFP, AP and Reuters.