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Zambia: Social Marketing To Fight HIV/AIDS - 2003-02-12

In the absence of a cure, some anti-AIDS campaigners in Zambia are using what’s called “social marketing” to raise awareness about the pandemic. The strategy includes greater use of the media to inform the public about risks, prevention and research. The media messages are sponsored by the Society for Family Health, which also distributes condoms. The group has enlisted the help of former president Kenneth Kaunda.

Click above links to download or listen to the report from Kellys Kaunda.