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Last Holden Rolls Off Factory Line in Australia


A Holden car fan sits in her car outside the Holden motor vehicle plant in Elizabeth, Australia, Oct. 20, 2017, as their last Commodore vehicle officially rolls off the production line Friday.
A Holden car fan sits in her car outside the Holden motor vehicle plant in Elizabeth, Australia, Oct. 20, 2017, as their last Commodore vehicle officially rolls off the production line Friday.

The last mass-produced car designed and built in Australia rolled off General Motors Co.’s production line in the industrial city of Adelaide on Friday as the nation reluctantly bid farewell to its auto manufacturing industry.

GM Holden Ltd., an Australian subsidiary of the U.S. automotive giant, built its last car almost 70 years after it created Australia’s first, the FX Holden, in 1948.

Since then, an array of carmakers including Ford, Toyota, Nissan, Mitsubishi, Chrysler and Leyland have built and closed manufacturing plants in Australia.

Clocking out for last time

After the last gleaming red Holden VF Commodore, a six-cylinder rear-wheel drive sedan, left the plant in the Adelaide suburb of Elizabeth that had grown over decades to provide its workforce, 955 factory workers will clock off the last time

“It’s pretty tragic really that we’ve let go probably one of the best cars around the world,” an auto painter who identified himself as Kane told reporters.

The 36-year-old was worked at Holden for 17 years and starts a new job with an air conditioner manufacturer Monday. But he knows many other former Holden employees won’t find jobs so quickly.

Dozens of Holden enthusiasts gathered outside the factory, bringing with them generations of Holdens dating back to favored FJ models that were built between 1953 and 1956.

South Australia state Premier Jay Weatherill said car manufacturing was seminal to the state’s industrial know-how.

“It has provided the backbone for our manufacturing capability in this state,” Weatherill told reporters. “It’s given us ... the capacity to imagine ourselves as an advanced manufacturing state.”

New Zealand's Steven Richards, 11, and Australian Todd Kelly, 22, during the Race 2 of V8 Supercars Shanghai Round, June 12, 2005 at Shanghai International Circuit in Shanghai, China. Mark Skaife of Holden racing Team finished the first place, Richards in second and Kelly in third.
New Zealand's Steven Richards, 11, and Australian Todd Kelly, 22, during the Race 2 of V8 Supercars Shanghai Round, June 12, 2005 at Shanghai International Circuit in Shanghai, China. Mark Skaife of Holden racing Team finished the first place, Richards in second and Kelly in third.

Iconic Australian brand

Holden is an iconic Australian brand and has been a source of national pride for generations.

The V8 Holden Commodore has sold in the United States since 2013 as the Chevrolet SS.

The brand will survive although Holdens will all now be imported from GM plants around the globe.

Holden retains design and engineering teams, a global design studio, a local testing ground, 1,000 employees and a 200-strong national dealer network.

The brand that became known as “Australia’s own car,” accounted for more than half the new cars registered in Australia by 1958.

The reasons behind the demise of Australian auto manufacturing are numerous.

The first Holden cars were built in an era of high Australian tariffs and preferential trade with former colonial master Britain, which encouraged global carmakers to set up local factories to increase market share.

Australian import tariffs have since tumbled through bilateral free trade deals with car manufacturing countries like the United States, Japan, China, South Korea, Thailand and Malaysia.

The Holden workers’ union blames a lack of government support through subsidies for GM’s decision to end manufacturing.

There had been debate about whether the 7 billion Australian dollars ($5.5 billion) that the government spent on the car industry in subsidies since 2001 was worth the jobs that it created.

“We’re not just losing a car, we’re not just losing an industrial capability. We’re losing an icon and that is a tragedy,” Labor lawmaker Nick Champion, who represents the Holden factory region, told reporters Thursday.

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