Britain's royal family, politicians and sports stars are among the VIPs attending the London Games.
VIPs at the Olympics
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Paul McCartney celebrates after Britain's Dani King, Laura Trott and Joanna Rowsell won the track cycling women's team pursuit gold finals at the London 2012 Olympic Games August 4, 2012.
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Britain's Zara Phillips, right, receives a silver medal from her mother Princess Anne, left, after Britain won silver in the team equestrian eventing competition at the 2012 Summer Olympics, July 31, 2012, at Greenwich Park in London.
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Camilla Parker Bowles, Duchess of Cornwall, Kate Middleton (C), Duchess of Cambridge, and Prince William (R) chat while they wait for Britain's hopeful Zara Phillips compete in the individual equestrian cross country event in the London 2012 Olympic Games
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Britain's Prince William talks to British runner Jessica Ennis (L) during a visit to the accommodation for British athletes in the Athletes Village at Olympic Park in Stratford, east London July 31, 2012.