U.S. President Donald Trump has named Republican digital strategist Brad Parscale to be the campaign manager of his 2020 re-election bid.
An official statement referred to Parscale as an "amazing talent, selected based on record of success." Over the past year, the 42-year-old Parscale has been helping run a pro-Trump outside group called America First Action.
While Trump offers his views on issues large and small on Twitter, Parscale used the social media outlet Facebook to target rural voters during Trump's successful 2016 campaign for the White House.
Trump's son-in-law, Jared Kushner, a top White House adviser, said Parscale "was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run."
Trump, within hours of being inaugurated 13 months ago, said he would run for re-election for a second four-year term.
The U.S. leader has maintained a campaign office in Trump Tower, the New York skyscraper where he has a home and served as his 2016 campaign headquarters. He has been raising millions of dollars in a joint effort for his re-election campaign and the Republican National Committee.
Numerous Democrats have been eyeing the possibility of running against Trump, but most have held back on making any announcements of their intentions until after next November's congressional elections.
A third of the Senate seats and the entire 435-member House of Representatives are up for election, with the results giving Washington politicians a reading on voter sentiment two years ahead of the next presidential contest in November 2020.