Neatnik ‘Cleanfluencers’ Gain Star Power During Pandemic

May 05, 2021 08:37 AM
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During coronavirus-mandated lockdowns, millions of people started following the so-called “cleanfluencers” — online bloggers who inspired others to clean and organize their homes while gaining useful knowledge about keeping things neat and tidy. Nina Vishneva has the story, narrated by Anna Rice.  

Camera:  Natalia Latukhina, Alexander Barash