Social Media Helps Traditional Nigerian Incense Business Thrive

October 24, 2019 02:49 AM
This program will begin at
This program has ended and is being processed for playback.

In the Nigerian city pf Maiduguri, the popular incense kaaji is a cherished, local tradition.  Kaaji, made from generations-old recipes, is used during important ceremonies such as weddings to dispel evil spirits.  But with the advance of technology and social media, the market for the incense is growing.  Chika Oduah reports from Maiduguri.