When It Comes To Political Campaiging, India Has Always Been Known For Its Large Election Rallies Attended By Hundreds Of Thousands Of People, And Politicans Faces On Posters And Billboards Throughout The World's Largest Democracy. The Recently Concluded Elections That Brought The Bharatiya Janta Party Into Power However, Saw A New Tool Being Utilized; Social Media. VOA's Idress Ali Takes A Closer Look At Social Media In India's Politics. He First Spoke With Arvind Gupta, The Head Of The BJP's IT Cell, And Started By Asking Him When The BJP Realized The Importance Of Social Media, And Why It Was So Importance For The Party.