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Border Crossings: Ava Della Pietra

Border Crossings: Ava Della Pietra
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NYC-born, Boston-based pop artist Ava Della Pietra, has released her new single and video for "Rearview Mirror” on June 14. From her early days in the original Broadway cast of School of Rock, Ava's been blazing her own trail in the industry, building a close-knit and genuine fan base even before high school, without any major label backing. Using social media, word of mouth, and local performances, she cultivated a grassroots audience of 440K+ monthly Spotify listeners and 6M+ global streams, and a social media of 857K+,many of whom have been following her since she was 10-years-old. As she's matured, her songwriting became even more honest and relatable, deepening her connection with fans through shared experiences of crushes and first loves, and when she entered college, she marked a new chapter with mature singles like “Ego” and “Sick” sparking an impressive overnight surge of 156% in her social media following.